RESEARCH

Hotel Trends: Hotel performance normalized toward typical seasonality in Q1; metrics declined year over year but matched levels from two years ago following a weather‑driven demand surge. Statewide investment volume increased 65% quarter over quarter in Q1, marking the strongest quarterly total in a year. Pricing trends underscore heightened investor interest in economy hotels, with the average price per room at its lowest level since Q2 2021. ADR fell 1.2% year over year to

Capital markets activity continued to firm in early 2026, even as macro uncertainty increased. Transaction volume remains uneven across property types, but pricing trends are stabilizing as buyers and sellers recalibrate expectations around the cost of capital. Narrowing bid‑ask spreads for assets with durable cash flow support deal activity despite heightened headline risk. Debt markets are more constructive than a year ago. Banks have returned selectively, CMBS remains an o

Hotel Trends: The industry is seeing a “tale of two tiers,” with major metropolitan hubs experiencing doubledigit growth, while the rest of the state undergoes post-pandemic normalization. Southeast Florida led the state in early 2026; Miami-Dade reached an ADR of $300, while Palm Beach hit $394. Miami-Dade remains a national standout, maintaining an occupancy rate above 80%, the highest among large U.S. metros. Performance is being heavily buoyed by “compression events,” inc

Georgia’s hotel industry faced continued pressure in the fourth quarter, as occupancy declines weighed on overall statewide performance. The fourth quarter of the prior year saw a surge in demand following the impacts from Hurricane Helene across the state. Occupancy returned to more typical seasonal patterns in 2025, but fell 7.9% year-over-year to mark the lowest fourth quarter performance since 2020...

Florida’s tourism industry, fueled by its inviting climate, scenic beaches and wide array of attractions, remains a cornerstone of the...

Atlanta remains a top destination for large events, corporate travel, and regional tourism. The Atlanta Braves hosted the 2025 MLB...

The hospitality sector stands at a crossroads. After surpassing pre-pandemic highs in occupancy, ADR, and RevPAR, 2025 began with...

Florida’s tourism sector, powered by its appealing climate, beaches and diverse attractions, is a long-standing and vital component of...

What you'll learn in this quarter's Georgia Hotel Industry Report : Georgia's hotel inventory Georgia hotel room new supply Georgia hotel...

Omni Hotels & Resorts is planned to open late Fall 2025 and brings 801 rooms to the Fort Lauderdale market. The hotel is conveniently...

Tampa’s hotel market is segmented, with distinct performance drivers in each submarket. Coastal areas like St. Petersburg and Clearwater...

Tourism is a major driver of hotel demand in Northeast Florida. Jacksonville’s convenient location near major population centers in...

Orlando’s robust tourism market is fueled by several key factors. Major theme parks, including Walt Disney World, Universal Studios, and...

Despite facing headwinds over the past year, Miami’s hotel market has remained relatively stable, even experiencing a Q4 2024 rebound....

Economic headwinds continue to impact the hospitality sector.

Florida Panhandle hotels are facing headwinds from increased competition, economic challenges, and a growing room supply. Consequently,...

Florida’s tourism sector, fueled by its attractive climate, beaches, and diverse attractions, has long been a vital part of its economy....