Florida Hospitality Report | 2025 Q1

Florida’s tourism sector, powered by its appealing climate, beaches and diverse attractions, is a long-standing and vital component of Florida’s economy. Demonstrating consistent growth and resilience, Florida’s hospitality industry thrives, particularly in stable markets. Q1 2025 saw an increase in average daily rates (ADR) of 31% from the previous quarter, landing at $238.59. Revenue per available room (RevPAR) settled at $183.99, which was a 48% increase in quarter-over-quarter. The increase between the two indicates market strength. Occupancy also increased from 67.6% to 73.7% compared to the previous quarter. Historically, this is set to stabilize as it gets closer to Florida’s peak tourism season. Under construction saw an 8.5% decrease compared to Q4 2024. This can be attributed to the uncertainty of economic policy changes from the current administration. Florida’s popular destinations, such as Orlando, Miami, the Keys and Tampa, draw millions of visitors each year. The state’s hotel sector has historically been a source of economic stability, even during downturns. This resilience is partly due to the diverse nature of Florida’s hotel market, which caters to a wide array of travelers and helps mitigate the impact of fluctuations in specific segments. Overall, there is a positive outlook on Florida’s hotel market indicators as we head into Q2 2025.

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