Florida Hospitality Market Report | 2025 Q2
- zaverhotels
- Aug 19
- 1 min read
Florida’s tourism industry, fueled by its inviting climate, scenic beaches and wide array of attractions, remains a cornerstone of the state’s economy. In Q2 2025, average daily rates (ADR) increased by 3% compared to year-over-year, landing at $196.41. Revenue per available room (RevPAR) also saw a slight increase of 3% compared to year-over-year, landing at $134.97. Occupancy rates for Q2 2025 were 67.4%, representing a 30-basis-point decrease from the previous year. Historically, hospitality indicators tend to decrease from Q2 to Q3, which is likely due to the end of the tourism peak season. There has been an average of a 15% decrease from Q2 to Q3 within the last 5 years. Rooms under construction decreased from 50,161 to 46,599, a 7% decrease compared quarter-over-quarter. This can be attributed to the increase in construction costs and high interest rates. Florida’s top destinations, including Orlando, Miami, the Florida Keys and Tampa, continue to attract millions of visitors annually ...