Georgia Hospitality Market Report | 2026 Q1
- zaverhotels
- May 11
- 1 min read
Hotel Trends:
Hotel performance normalized toward typical seasonality in Q1; metrics declined year over year but matched levels from two years ago following a weather‑driven demand surge.
Statewide investment volume increased 65% quarter over quarter in Q1, marking the strongest quarterly total in a year.
Pricing trends underscore heightened investor interest in economy hotels, with the average price per room at its lowest level since Q2 2021.
ADR fell 1.2% year over year to $117.11, while occupancy declined 2.8% over the same period.
Upward pressure on interest rates may temper deal volume in the near term despite strong investment momentum.
