Florida Hospitality Market Report | 2026 Q2
zaverhotels
Oct 5
1 min read
Hotel Trends:
The industry is seeing a “tale of two tiers,” with major metropolitan hubs experiencing doubledigit growth while the rest of the state undergoes
post-pandemic normalization.
Southeast Florida led the state in the second quarter of 2026; Palm Beach reached an ADR of $270.40, while Miami hit $242.99.
Orlando remains a standout, maintaining an occupancy rate of 75.1% in Q2, the highest among the State of Florida.
