Georgia Hospitality Market Report | 2026 Q2
zaverhotels
Oct 5
1 min read
Hotel Trends:
Statewide hotel performance rebounded strongly in Q2 2026, propelled by major global events including the FIFA World Cup in Atlanta and the Masters Tournament in Augusta.
ADR grew 3.8% year-over-year to $138.09, while RevPAR rose 3.2% to $85.60, demonstrating strong operator pricing power.
Hotel transaction activity accelerated significantly, pushing trailing 12-month investment sales volume to its highest level since Q1 2023.
Over 6,000 rooms are currently under construction across Georgia, led by Atlanta (2,331 rooms) and Savannah (1,578 rooms).
Robust event calendars, convention demand, and corporate travel continue to reinforce Georgia’s position as a premier tourism and business hub.
