Hotel Trends: The industry is seeing a “tale of two tiers,” with major metropolitan hubs experiencing doubledigit growth while the rest of the state undergoes post-pandemic normalization. Southeast Florida led the state in the second quarter of 2026; Palm Beach reached an ADR of $270.40, while Miami hit $242.99. Orlando remains a standout, maintaining an occupancy rate of 75.1% in Q2, the highest among the State of Florida.

Hotel Trends: Statewide hotel performance rebounded strongly in Q2 2026, propelled by major global events including the FIFA World Cup in Atlanta and the Masters Tournament in Augusta. ADR grew 3.8% year-over-year to $138.09, while RevPAR rose 3.2% to $85.60, demonstrating strong operator pricing power. Hotel transaction activity accelerated significantly, pushing trailing 12-month investment sales volume to its highest level since Q1 2023. Over 6,000 rooms are currently unde

Florida’s tourism sector, powered by its appealing climate, beaches and diverse attractions, is a long-standing and vital component of...