Hotel Trends: Statewide hotel performance rebounded strongly in Q2 2026, propelled by major global events including the FIFA World Cup in Atlanta and the Masters Tournament in Augusta. ADR grew 3.8% year-over-year to $138.09, while RevPAR rose 3.2% to $85.60, demonstrating strong operator pricing power. Hotel transaction activity accelerated significantly, pushing trailing 12-month investment sales volume to its highest level since Q1 2023. Over 6,000 rooms are currently unde

Hotel Trends: The industry is seeing a “tale of two tiers,” with major metropolitan hubs experiencing doubledigit growth, while the rest of the state undergoes post-pandemic normalization. Southeast Florida led the state in early 2026; Miami-Dade reached an ADR of $300, while Palm Beach hit $394. Miami-Dade remains a national standout, maintaining an occupancy rate above 80%, the highest among large U.S. metros. Performance is being heavily buoyed by “compression events,” inc