Hotel Trends: Hotel performance normalized toward typical seasonality in Q1; metrics declined year over year but matched levels from two years ago following a weather‑driven demand surge. Statewide investment volume increased 65% quarter over quarter in Q1, marking the strongest quarterly total in a year. Pricing trends underscore heightened investor interest in economy hotels, with the average price per room at its lowest level since Q2 2021. ADR fell 1.2% year over year to

Georgia’s hotel industry faced continued pressure in the fourth quarter, as occupancy declines weighed on overall statewide performance. The fourth quarter of the prior year saw a surge in demand following the impacts from Hurricane Helene across the state. Occupancy returned to more typical seasonal patterns in 2025, but fell 7.9% year-over-year to mark the lowest fourth quarter performance since 2020...

What you'll learn in this quarter's Georgia Hotel Industry Report : Georgia's hotel inventory Georgia hotel room new supply Georgia hotel...