Hotel Trends: Statewide hotel performance rebounded strongly in Q2 2026, propelled by major global events including the FIFA World Cup in Atlanta and the Masters Tournament in Augusta. ADR grew 3.8% year-over-year to $138.09, while RevPAR rose 3.2% to $85.60, demonstrating strong operator pricing power. Hotel transaction activity accelerated significantly, pushing trailing 12-month investment sales volume to its highest level since Q1 2023. Over 6,000 rooms are currently unde

Hotel Trends: Hotel performance normalized toward typical seasonality in Q1; metrics declined year over year but matched levels from two years ago following a weather‑driven demand surge. Statewide investment volume increased 65% quarter over quarter in Q1, marking the strongest quarterly total in a year. Pricing trends underscore heightened investor interest in economy hotels, with the average price per room at its lowest level since Q2 2021. ADR fell 1.2% year over year to

Georgia’s hotel industry faced continued pressure in the fourth quarter, as occupancy declines weighed on overall statewide performance. The fourth quarter of the prior year saw a surge in demand following the impacts from Hurricane Helene across the state. Occupancy returned to more typical seasonal patterns in 2025, but fell 7.9% year-over-year to mark the lowest fourth quarter performance since 2020...

What you'll learn in this quarter's Georgia Hotel Industry Report : Georgia's hotel inventory Georgia hotel room new supply Georgia hotel...