Hotel Trends: The industry is seeing a “tale of two tiers,” with major metropolitan hubs experiencing doubledigit growth while the rest of the state undergoes post-pandemic normalization. Southeast Florida led the state in the second quarter of 2026; Palm Beach reached an ADR of $270.40, while Miami hit $242.99. Orlando remains a standout, maintaining an occupancy rate of 75.1% in Q2, the highest among the State of Florida.