How Hoteliers Can Capitalize on the Demand Generated by Major Events
- zaverhotels
- Sep 12
- 1 min read
Updated: Sep 15
"Early detection is the other part of having a wildly successful event, making sure that we know everything about that event, why they'recoming, how long they're staying, what the infrastructure will be like, ... and then researching history so we understand where we've been so that we know where we're going," McWilliams said during an events panel at the 2025 Hotel Data Conference. "Where has this event been before? Did it have any kind of change in pattern? If it required ticket sales, what were they like? What was the pattern of ticket sales? Did the prices change, and what was the weather during that event?"."
Source: CoStar - Dan Kubacki, "How Hoteliers Can Capitalize on the Demand Generated by Major Events"
